November - Let's Talk Turkey

What does your brand tell us about You?


When I think of a brand I think about loyalty.  Building a brand is building loyalty. It is that customer experience.  We want you to return again and again.  We want you to tell others so now they become loyal also.  
I have been brand loyal to our local car dealer for years.  It is not just the fabulous cars he has but it is the way I am treated each time I stop in - whether it is for an oil change, slight scratch in the bumper or just dropping by to see all the new models available. The welcome, the coffee and the car washes are such an extra treat.  In addition to quality service, I receive cards for my birthday, updates for my GPS and always a warm smile and greeting. It isn't the vehicles (even though they have some fine cars), it is the value and quality the local dealer produces that keeps me coming back again and again.

What is it that you can do to have that same brand loyalty? What value are you bringing to see the client return again and again?  What can you do differently this new year that will raise your customer retention?  It is so much more than the bottom line, but the service we provide that helps our retention increase.  It is not the product, but the service our customers receive.

Here are  5 things that can build a strong brand loyalty with customers:

1.  Your prospect or customer needs to feel important and trust you.
2.  Go the extra mile with follow up and reliable customer service.    
3.  Send value emails and newsletters. (Ace of Sales)
4.  Remember them on special occasions.
5.  Ask for their opinion about your product or service.

"Everyone sells petty much the same thing.  The ones that stand for something survive."  - Emma Johnson~

I am so grateful.

Thank you for all the referrals,
coffees, listening, education, friends and wonderful connections  all over the world.  

I am so grateful to know you and learn from you.

"In order to succeed, your desire for success should be greater
than your fear of failure." - Bill Cosby

How this fine bird got its name!

How the Turkey Got Its Name
There are a number of explanations for the origin of the name of Thanksgiving's favorite dinner guest. Some believe Christopher Columbus thought that the land he discovered was connected to India, and believed the bird he discovered (the turkey) was a type of peacock. He therefore called it 'tuka,' which is 'peacock' in Tamil, an Indian language.

Though the turkey is actually a type of pheasant, one can't blame the explorer for trying.

The Native American name for turkey is 'firkee'; some say this is how turkeys got their name. Simple facts, however, sometimes produce the best answers—when a turkey is scared, it makes a "turk, turk, turk" noise.

Read more: Turkey Trivia |

Jean MacDonald